If that's the case, any football player transferring from NW should face at least a few games suspension at their new school. For them to condone cheating, the FHSAA would be sending a mixed message if they penalize a school and then allow those players to go about their merry way moving on to another school and never missing a game. When it comes to illegal transfers, both the school and player(s) are penalized by the FHSAA; this shouldn't be different.
Col. Jessup may have ordered the Code Red but, at the end of the day, Private Downey and Lance Corp. Dawson still received dishonorable discharges. In other words, those who break the rules, even at the direction of their superior/coach, sometimes have to pay to price, as well.
In addition to whatever punishment the coach(es) receive, I'd be inclined to suspend the players involved in the 'illegal practices' a game or two. However, I would allow the school to spread out the suspensions however they wanted over the course of the season so that NW could still field a (competitive?) team for each game of the season. And I'd make sure the suspensions follow the players if they transfer to another school. In fact, I think I might even double the suspension if a kid transfers, in hopes of adding a little disincentive to the decision-making process.
Just my two cents.
The school will probably be fined and might be penalized, loss of kick off classic or worst case possibly not eligible for the playoffs, but the kids will not be. If the school gets the hammer the kids will just all leave to the next school.