From what I've heard, someone bused a group of middle school kids (approximately 30 or so kids, mostly 8th graders) around to three different area high schools, where each coach/school got to do their own dog and pony, rah, rah session with the kids 'suggesting' why the kids would be best suited attending that particular high school (now that kids can pretty much pick whatever school they want to go to -- assuming available capacity). Videos were taken and ultimately posted. Some of the coaches were a little more aggressive than others, but apparently all three of them crossed well over the line.
In short, it was like a college on-campus visit, without the kids being able to put on the jersey or uniform of the host school for the obligatory photo opp.
Six to eight game suspension for each coach, along with a $5K fine. Coaches can be involved in practices, but not games. I can see where someone can make the argument that the punishment is too severe, but there doesn't seem to be much room for argument as to whether a violation occurred. Convince me I'm wrong.