Lennard slapped with cease and desist letter

[SportsNut25 604]

 

[Perspective 280]

Folks are going to be outraged because the big, bad University is picking on the little high school in Florida (and Arizona).  What few of them will understand is UT has to protect its copyrights and trademarks or it runs to risk of "allowing" their marks to slip into the public domain.  Once the copyright/trademark holder becomes aware that someone is potentially infringing on their protected rights, the holder of those rights (in this case, UT) has to take action to protect its rights.  Thus, the cease and desist letter. 

On occasion, the C&D letter will open up a conversation between the owner/holder of the rights (in this case, UT) and the alleged infringer (in this case, Lennard).  Sometimes these conversations will lead to an agreement whereby the holder allows the infrigner to use the protected marks in exchange for a nominal annual payment.  But, if this happens, then the infringer has acknowledged that they do not have any rights to the intellectual property rights associated with the marks, other than the rights given to them under the agreement (for as long as the agreement is in effect). 

In short, UT is doing what UT must do, under federal law, to protect its intellectual property rights. 

[muckboy561 316]

Florida Gators did the same thing to Palm Beach Gardens and Glades Day back in 2010

[badbird 1,337]

Texas also did it to Harmony Longhorns before

[ColumbiaHighFan2017class 2,314]

Isn't Rutgers currently involved in a suit as well against a Louisiana team?

[Perspective 280]

The vast majority of the time, the recipient of a C&D letter simply makes a change or two to the mark (in most of these cases, that would be the logo) and the matter quietly dies.  

As I mentioned, the universities are in between a rock and a hard place.  If they send out the letter, they look like mean bullies pushing around the little high schools.  However, if they don't send out the letter, others can later claim that the university didn't take the necessary steps to protect their trademarks, thus allowing the mark/logo to become part of the public domain, where anyone can then have access to it. 

In short, the universities have to do this to protect their intellectual property rights. 

[ORabidOne 21]

On 8/13/2019 at 10:14 AM, Perspective said:

Folks are going to be outraged because the big, bad University is picking on the little high school in Florida (and Arizona).  What few of them will understand is UT has to protect its copyrights and trademarks or it runs to risk of "allowing" their marks to slip into the public domain.  Once the copyright/trademark holder becomes aware that someone is potentially infringing on their protected rights, the holder of those rights (in this case, UT) has to take action to protect its rights.  Thus, the cease and desist letter. 

On occasion, the C&D letter will open up a conversation between the owner/holder of the rights (in this case, UT) and the alleged infringer (in this case, Lennard).  Sometimes these conversations will lead to an agreement whereby the holder allows the infrigner to use the protected marks in exchange for a nominal annual payment.  But, if this happens, then the infringer has acknowledged that they do not have any rights to the intellectual property rights associated with the marks, other than the rights given to them under the agreement (for as long as the agreement is in effect). 

In short, UT is doing what UT must do, under federal law, to protect its intellectual property rights. 

The SAME thing happened in Macon, a coupla years ago! Where the Westside Seminoles, were told to remove the FSU logo from the Macon school's helmet!

[181pl 265]

HC is very cheap. Look for L to wear plain white helmets...

[181pl 265]

For about $300 they can get cool helmet decals with a similar Bull style logo in their colors from awarddecals.com. Takes about a week to get in the mail. Had some done for a JV team a few years back.

[Hwy17 352]

Miami Northwestern's logo makes me think of Schlitz malt liquor

[peezy28 366]

On 8/14/2019 at 4:29 PM, Hwy17 said:

Miami Northwestern's logo makes me think of Schlitz malt liquor

LMAO, never thought of it like that but now that you say it... lol